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With

SHEBA   PRICE

Phoenix Fashion Week FALL 2017

      The people. The pink. The pride.

The Biggest Bling for the Best Buck! 

   Phoenix Fashion Week bridged together local designers and the public for a night focused on the emerging fashion community while highlighting Breast Cancer Awareness Month

   Best 

   Price

Award

Story - Says Akao 
ASU Intern- Walter Cronkite School of Journalism

October 10, 2017 

  The Talking Stick Resort is a destination for dining, entertainment, and gambling for local residents and visitors. From Oct. 5 - 9, the resort was the venue for the local fashion community to present new designs and mingle with buyers, influencers and shoppers.

 

   Shoppers got a chance to pick up their latest piece from The Style Villa, a marketplace put on from 5 pm - 7pm before the runway show started each night. The villa featured items at booths from brands and retail stores throughout the valley.

 

   Sheba Price spoke with several of the booths at the Community Night on Oct. 5, featuring some local designers from the runway and a Fashionably Pink Runway Show in honor of Breast Cancer Awareness Month.

 

   Local retailers like Shazia’s Boutique, Cha Cha Chic, and MCA  showcased unique pieces that shoppers could purchase.

 

Kendra Scott  showcased mystery jewelry boxes, with up to $2500 of the proceeds going to Don’t Be a Chump! Check for a Lump, the benefitting charity for the event. The local nonprofit aims to raise awareness on breast health and aid cancer survivors through their many ongoing programs.

 

One of their programs, Wig Out, was the main focus for the night and through the program, the organization provides wigs breast cancer survivors at up to $250 a day.

 

It’s very important for us as women to become aware of our bodies,” said Reva, who is also a breast cancer survivor. “A wig is such an important necessity just to give you back that strength and that inner beauty.”

 

The Fashionably Pink Charity Show benefitted Don’t be A Chump! Check for a Lump!  and featured local celebrities and breast cancer survivors fitted in a sea of rose-hued designs.

 HOLLY ROSE, FOUNDER OF DON’T BE A CHUMP! CHECK FOR A LUMP, SPEAKING BEFORE THE FASHIONABLY PINK RUNWAY SHOW AT THE TALKING STICK RESORT ON OCT. 5, 2017

  BREAST CANCER SURVIVORS AND LOCAL CELEBRITIES GATHERED AT THE FASHIONABLY PINK RUNWAY SHOW AT THE TALKING STICK RESORT ON OCT. 5, 2017.

    An auction beforehand, hosted by local auctioneer, Bobby D, brought in the money for breast cancer, and as all the other attendees of the night he was decked out in pink; even down to his shoes!  After the charity show, the community designers showcased their latest looks followed by the Art Institute of Phoenix. There was no shortage of unique designers, including 12-year-old Kelly Callaway  who showed for the second year in a row, with detailed and mixed prints on modern silhouettes.

 

     The lifestyle designers were next to showcase pieces ready to wear straight off the runway. Street style designer, WVSH made a big statement with their newest collection from creative director, Koran Fields-Cameron.


 

    At the Contemporary Night on Oct. 6, Theo Doro won designer of the year for her ethereal designs made from decadent silk and organza  

fabrics to make pieces reminiscent of the sweetest and most whimsical parts of a childhood storybook in modern silhouettes.

OVERSIZED BOTTOMS AND SHEER FABRICS ARE COMPLEMENTED BY DAINTY ACCESSORIES FOR THE LATEST COLLECTION FROM WVSH, PRESENTED AT COMMUNITY NIGHT 

 EXAGGERATED SLEEVES AND OVERSIZED BOTTOMS ARE COMPLEMENTED BY SMALL DETAILS FOR THE LATEST COLLECTION FROM WVSH, PRESENTED AT  COMMUNITY NIGHT  

   The menswear brand may at first glance remind viewers of major streetwear brands, Off White and Yeezy, but the brand is taking the exaggerated details and athletic spirit of those brands to the next level.

THE CHARMING AND WHIMSICAL DESIGNS OF THEO DORO INCLUDED LIGHT FABRICS IN TEXTURE AND COLOR AT CONTEMPORARY NIGHT

QMULATIVE DESIGNER, QUINLAN WILHITE CELEBRATES WINNING DESIGNER OF THE YEAR AT THE COMMUNITY NIGHT

WILHITE PAIRED GRAPHIC PRINTS WITH CONTRASTING SOLIDS FOR THIS CLASSIC BUTTON UP AT COMMUNITY NIGHT

WILHITE REVEALED AN ARIZONA SHAPED POCKET TEE PAIRED WITH CONTRASTING SOLID BOTTOMS AT COMMUNITY NIGHT

Tucson-based t-shirt designer Quinlan Wilhite took home the first place prize in the end for his lifestyle brand 

The designs on the runway featured cool-toned solids streamlined with graphic prints on classic silhouettes. The hand sewn pocket tees that Qmulative is known for were featured as well, and custom sewn at the Qmulative booth the following night. 

LIGHT RUFFLES PROVIDE THE DRAMA FROM ACONAV AT COUTURE NIGHT  

    The weekend culminated with the Couture Night on Oct. 7, featuring runway appealing designs perfect to walk into any event with style and sometimes a little added drama. .

 

  Winner for the night, ACONAV , showcased rich and deeper colors on the runway in sleek silhouettes with small details like ruffles and the strategic layering of different fabrics

RICH AND ELEGANT FABRICS ARE LAYERED FOR A UNIQUE EFFECT FROM ACONAV AT COUTURE NIGHT